ear: 2018 Role: Designer Client:
Toronto Bike Plan – Informational Booklet Design
Project Overview
The Toronto Bike Plan booklet is a visual and informational design project aimed at highlighting the city's efforts toward creating a bicycle-friendly urban environment. This initiative, launched in 2021, showcases the achievements made through collaboration between community groups, businesses, city officials, and residents.
Concept & Design Approach
• Showcasing Progress & Achievements – The booklet visually communicates the milestones of the Toronto Bike Plan.
• Minimalist & Clean Layout – A modern, structured design enhances readability and engagement.
• Harmonized Urban Vision – Reflecting Toronto’s efforts in sustainable urban mobility through bicycle infrastructure.
Key Design Elements
• Monochrome & Elegant Aesthetic – A professional black-and-white theme for a refined and timeless look.
• Typography – Clean, legible fonts that ensure clarity and professionalism.
• Iconography & Imagery – The use of circular cutout images and a bicycle wheel icon symbolizes movement and progress.
This project effectively communicates the vision, impact, and future direction of Toronto’s Bike Plan while maintaining an engaging and structured visual experience.
Magazine Layouts
Software
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Adobe Photoshop, Adobe Illustrator, Adobe InDesign