Year: 2026 Role: Designer Client: LG Electronics via Kinesso (Omnicom Media Group)
Social Campaign · Multi-Format Digital Assets
Social Campaign · Multi-Format Digital Assets
Project Overview
Always On is LG Electronics' ongoing social media campaign executed through Kinesso, Omnicom's performance marketing agency. As a freelance graphic designer on the June 2026 content cycle, the focus was on translating seasonal campaign briefs into platform-ready visual assets across two product lines: LG OLED TV and LG gram Pro Laptop.
Design Concept
Each post was developed to align with LG's brand communication guidelines while connecting emotionally with a Canadian audience. The OLED campaign tapped into the visceral energy of match day — tension, anticipation, celebration — using a rotating GIF format to mirror the emotional arc of a 90-minute soccer match. The gram Pro campaign visualized mobility and productivity through three distinct environments, framing the laptop as the essential tool for the modern professional wherever work takes them.
Deliverables
IMulti-Format GIF Production: 4×5 and 9×16 asset sets for the LG OLED TV social campaign, optimized for Instagram Feed and Stories.
Carousel Design
Three-slide carousel for LG gram Pro, developed in two visual directions a coral gradient and an olive tone variant.
Brand Compliance
All assets produced in adherence to LG Electronics Brand Communication Guidelines v5.1.
Carousel Design
Three-slide carousel for LG gram Pro, developed in two visual directions a coral gradient and an olive tone variant.
Brand Compliance
All assets produced in adherence to LG Electronics Brand Communication Guidelines v5.1.
4:5 / Feed · 9:16 / Stories
Still Frames
OLED / "90 Minutes. 900 Emotions."
Product: LG OLED TV · Format: Rotating GIF · Sizes: 4×5 / 9×16
The LG OLED TV becomes the emotional centerpiece of match day. Rather than focusing on the screen itself, the concept captures the raw fan reactions unfolding in front of it, tension gripping the room, friends leaping off the couch, a collective exhale after the final whistle. The oversized cinematic display anchors every frame while the energy around it tells the story. Delivered in two aspect ratios for seamless cross-platform deployment.
Carousel / Final
Individual Assets
GRAM / "Work From Everywhere"
Product: LG gram Pro Laptop · Format: Carousel · Variants: Coral / Olive
Summer internship season marks the moment young professionals step into new routines, new cities, and new expectations. The gram Pro campaign visualizes portability as freedom, from a modern office workspace to a lakeside cottage deck, framing the laptop as the one constant that keeps up wherever work takes you. Two visual directions were developed to explore tonal range within the same concept.
Tools & Credits
Design: Junseok Bae Client: LG Electronics via Kinesso, Omnicom Media Group
Software: Adobe Photoshop · Adobe Illustrator · Adobe After Effects · GPT Image 2
Brand Reference: LG Electronics Brand Communication Guidelines v5.1
Software: Adobe Photoshop · Adobe Illustrator · Adobe After Effects · GPT Image 2
Brand Reference: LG Electronics Brand Communication Guidelines v5.1