Year: 2022 Role: Designer Client:
Project Description:
This project is a redesign of the Lucid Air website to effectively communicate the brand’s value and enhance the user experience.
The design focuses on showcasing Lucid’s innovation, advanced technology, and luxury experience through a well-structured and engaging UI/UX.
The design focuses on showcasing Lucid’s innovation, advanced technology, and luxury experience through a well-structured and engaging UI/UX.
Key Features
Emotionally Engaging Visual Design
→ High-quality imagery and sophisticated typography are used to convey the premium electric vehicle experience directly to users.
→ High-quality imagery and sophisticated typography are used to convey the premium electric vehicle experience directly to users.
Interactive User Experience
→ Designed for immersive exploration, allowing users to intuitively navigate the vehicle’s features and specifications.
→ Designed for immersive exploration, allowing users to intuitively navigate the vehicle’s features and specifications.
Modern & Intuitive UI Structure
→ The website layout is minimal yet intuitive, aligning with Lucid’s futuristic brand identity.
→ The website layout is minimal yet intuitive, aligning with Lucid’s futuristic brand identity.
Highlighting Product USPs
→ Strategically placed sections emphasize Lucid Air’s range, performance, and cutting-edge technology.
→ Strategically placed sections emphasize Lucid Air’s range, performance, and cutting-edge technology.
This redesign goes beyond aesthetics—it aims to immerse users in Lucid Air’s brand philosophy and create a digital experience that leaves a lasting impression.
