Year: 2018 Role: Designer Client: The One Club & Sonnet Insurance
Sonnet Insurance – Poster Campaign
The One Club – Young Competition Entry
Project Overview
This Sonnet Insurance Poster Campaign was created as part of The One Club - Young Competition. The campaign redefines the perception of home and auto insurance by showcasing a hassle-free, fast, and optimistic approach to coverage.
Concept & Approach
• Simplified Insurance Process – The posters emphasize how Sonnet’s policies eliminate unnecessary complications, making claims and transactions seamless.
• Visualizing Digital Convenience – The design integrates mobile banking and digital receipts, reinforcing the effortless and automated nature of Sonnet’s services.
• Optimistic & Modern Aesthetic – A bold yellow-green gradient symbolizes trust, clarity, and innovation, aligning with Sonnet’s progressive brand identity.
Key Design Elements
• Minimalist Layout – Clean, structured composition to ensure direct messaging.
• Typography & Branding – The bold typography enhances readability, while the "+" symbol represents growth, security, and a better future.
• Copper Pipe Hanger Detail – Adds a modern, industrial touch, signifying strength and reliability.
This campaign highlights Sonnet Insurance’s commitment to simplifying insurance while reinforcing an optimistic and customer-first approach. 🏡🚗
Software
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Adobe Photoshop, Adobe Illustrator, Adobe InDesign