Year: 2022 Role: Designer Client:
Sudden Coffee x The North Face – Camping Experience Campaign
Project Overview
The Sudden Coffee Campaign is a premium instant coffee promotional event, strategically designed as a camping-inspired pop-up store in collaboration with The North Face. This interactive experience aims to engage customers by combining the essence of adventure, outdoor lifestyle, and high-quality coffee.
Concept & Approach
• Pop-Up Store Activation – A large-scale installation inside a shopping center replicating a camping atmosphere.
• Coffee & Camping Fusion – Enhancing the instant coffee experience by integrating it into an outdoor-inspired setting.
• Engaging Consumer Interaction – A coffee-tasting blind test where customers can win exclusive camping gear prizes.
Key Design Elements
• Modern Outdoor Aesthetic – A mix of warm wood textures and bold orange highlights to reflect both brands' identities.
• Interactive Zones – A dedicated Sudden Coffee tasting booth and a The North Face camping display with tents and caravans.
• Premium Branding – High-end visual merchandising to elevate brand perception and attract coffee lovers and outdoor enthusiasts.
This immersive brand experience successfully bridges urban and outdoor lifestyles, making instant coffee a part of the adventure.
EVENT CAMPING PRIZES
COFFEE BLIND TASTE TEST
POSTER CAMPAIGN
Software
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Cinema 4D
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Cinema 4D