Year: 2026 Role: Designer
An AI Film. A Human Truth.
An AI Film. A Human Truth.
Project Overview
A spec ad for Nike, produced entirely with AI — no camera, no crew, no budget. A fictional footballer trains alone on an empty pitch, repeating the same motion in silence. Inspired by a single line from a 2018 Japanese ANA commercial featuring Yuzuru Hanyu, this film explores what it means to pursue excellence without an audience.
Design Concept
The visual language is built around absence. An empty stadium. A single floodlight. One body in motion. Every frame was designed to feel like a memory — cinematic, high-contrast, quiet. The creative philosophy: 반복이 불순물을 뺀다. Repetition removes impurities. The film doesn't show victory. It shows the work before it.
Key Features
Produced end-to-end using AI tools — Kling AI and Higgsfield AI for video generation, ElevenLabs for voiceover, and Soul Cinema + Seedance 2.0 for cinematic texture and motion. No live footage. No talent. No production budget. Every visual decision — character design, lighting, camera movement, sound — was made through prompt engineering and iterative refinement across dozens of generations.
From Prompt to Screen
