DOSSIER 香 — Olfactory Archive

DOSSIER 香 is not a perfume brand. It is an institution — an archive of places that no longer exist, reconstructed through scent. This project explores a complete brand system built on the concept of “filed memory.” Each fragrance is treated as a case, each case as a lost place, and each place as a recorded moment in time. The visual identity combines: — archival systems (case files, specimen cards) — Japanese aesthetics (wabi-sabi, restraint, silence) — forensic documentation language From typography to packaging, every element follows strict rules: minimal, cold, and descriptive — never decorative. The slogan “封 Filed.” acts as both closure and seal, marking the end of each recorded memory. This guideline defines the full ecosystem: logo system, typography, color structure, packaging, photography direction, and campaign narrative. Not a product. A record.